Deep Creek Brewing Company

Logo, branding, packaging, web design

Deep Creek Brewing Co is one of New Zealand’s premier craft beer breweries. Lionfish Design Studios re-branded Deep Creek to make the beer stand out in a market saturated with craft beer.

The logo has two applications. The simple version is used on the cans themselves, and the complex version is used in most marketing. This version depicts the Nikau Palms that are representative of New Zealand, and the birthplace of Deep Creek Brewing Company.